I look at the new collection, standing in the show-room, on the sofa, near the stander with rolls, in the middle of the room.
I see the 14 items on the black velvet hangers and I cannot believe the process I passed in the last 3 months, that these few items required.
It started with some sketches, easy to make- by me or by the designers in the team, selected on a process last winter. A great small team with Dalia Lopez and Adriana Goilav. Pattern making: meetings in the mall, meetings with designers, more adjustments in the factories – not only for sizes. Samples made with substitute textiles bought by me from Spain in a weekend vacation. Lacking time and suitable options, I decide to buy final from Istanbul, a recommended place.
I land directly to Premiere Vision Istanbul and I take in the Dacia Duster taxi a pre-ordered roll, 25kg, 1,80m.
Follow 3 days of walking on the streets with men-sellers, in the mainstream area of Istanbul. A Turkish girl recommends me to go to the hotel before sunset. Next day I go with my boyfriend, who landed that night and sacrificed his weekend to be my assistant-counselor and carrier. 30euro/meter silk? OMG, I cannot afford a business on that price, it must be imported from Italy. Search, search, search. Feet hurt. I finally find the items necessary in a corner of a shop in a semi-basement, decent price, totally not negotiable. Drink a lot of Turkish tea waiting for the van-taxi to take us and the 5 rolls of textiles home.
Way back home in 2 different planes (it was a whole mess with the tickets), each had 2 packages of rolls, pre-confirmed to be transported with no problems by Tarom and Turkish Airlines. I sleep at a hotel near by the airport the next day. I pack for 1 hour the rolls in black garbage plastic and buy scotch to glue it in the airport at the advice of my boyfriend who’s textiles were stuck in customs one night before.
My textiles pass the border the following day, same conditions.
1 whole week, with all the relations and legal documents made, was needed to get out his/mine textiles from the customs, extra money paid allover. Some tears also because of helplessness and the system, many hours in the car to one office to another.
Many roads to Buzau factory and Fundeni factory. Samples and adjustments on the textiles. Some extra textiles bought in Bucharest to suit the colours.
Choose threads to suit textiles for woven details.
Micro-buses transporting samples in the same day or final products for the shooting. I wait in the same line with people who wait for food from their mom and open the boxes at home.
Shooting, prices, real models for authenticity, my friends.
One model resigned. Some photos re-done in Spain in the weekend that we visited our niece, with me as a substitute-model, my boyfriend photographer.
I upload on a Saturday night while my boyfriend sleeps the photos on the site.
I have an amazing making off. Amazing team looking back, amazing boyfriend caring dresses allover now at my events. Before I did it all alone with my “mini-van” as I call my C30.
And the work of promoting and selling has just started!
I question: why do I feel the need to create and start something new in which I believe in? Passion without reason is stupidity. Passion with reason is inspiration.
I chose to inspire you, to look beautiful! To feel that you deserve quality and quality of touch, quality of creativity. Clothes with soul, many souls with passion inside.
I challenge my friends to tell me when I am stupid.
The commercial variant :):